Adidas and CRM 360 together towards a future of R$ 1 billion

Adidas is one of the largest retail companies in the world and with CRMbonus products, the Nomura Group's Adidas franchises expanded the potential of sellers with integrated solutions, placing the customer at the center and improving customer loyalty.

With the objective of becoming increasingly digital to achieve revenues of R$ 1 billion by 2025, the Nomura group found in CRMbonus the perfect strategic partnership to help achieve this goal through cutting-edge technology and methodology to empower the sales team towards the omnichannel model.

With this, the seller began their hybrid journey, working physically and digitally, with personalized marketing campaigns with unique messages per customer and segmentation strategies for each campaign.

In addition, it was able, in a simple way, to access its customers, evaluate purchase history, and create notes. And the best part: all within the same easy and intuitive application.

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Results achieved by Adidas Nomura:

+2 million influenced sales every month

530 sellers connected for relationship and sales via WhatsApp

12% of sales influenced 7 days after the contact made on WhatsApp

200,000 customers contacted monthly with our solutions

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Who is Adidas?

In the market for over 20 years and with around 500 employees, the Nomura Group stands out in the management of 31 stores under the Adidas, Arezzo and Schutz brands, with a view to a billion-dollar future in the next 6 years, with the purpose of “Making lives and brands protagonists”.

Adidas Nomura Challenges

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- Bring more buying potential through WhatsApp

- End the idleness of the store team

- Standardize WhatsApp contacts with personalized messages and control

Of results

- Increase customer loyalty with relationships at the right time and with the right message

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Solution found by CRMbonus:

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Seller schedule by CRM360

Faced with the challenges presented, the Adidas stores in the Nomura Group found in the Seller Agenda solution, a CRM 360 product, the right and complete tool to empower their seller and connect them with their customers in a professional way through intelligent journeys.

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With an app designed especially for the retail seller, the Kopenhagen store team literally had clear journeys in their hands for effective and efficient communication with their customers.

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Intelligent segmentations improved the relationship, transforming conversations into stimuli to reduce repurchase time and increase the brand relationship with a decentralized CRM in the seller's hand.

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Benefits:

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-Automated seller's customer portfolio

-Real-time indicators about contacted customers and influenced sales - store to store, seller to seller

-Personalized post-purchase days and campaigns to encourage integrated sales with cashback

-History of sales on and offline with the customer journey

-Unified information: available cashback, average ticket, products and store

preferred shopping option.

-Suggested messages with advanced segmentations and predefined texts

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