Brazil's leading cashback platform
Increase your sales with an ecosystem of solutions that work to build loyalty and convert omnichannel retail
Cashback
Faça seu cliente voltar para uma nova compra em menos tempo e aumente suas vendas em até 20% em 100 dias.
CRMBack
Identifique usuários não logados e aumente a conversão do seu e-commerce via WhatsApp.
CRM360
Crie uma visão única e omnichannel dos clientes, com ações personalizadas para potencializar a fidelidade na sua marca.
Loyalty, conversion, and engagement on a single platform
CRMbonus presents “Stories”
In one year the brand attracted 1,700 new customers
"A CRMBonus veio de uma maneira muito positiva, que é fazer esse cliente retornar na loja e aí sim você ter um desconto para essa recompra"
R$ 30 million in incremental revenue in 2024
"O cliente gosta de ser mimado.
Não mimou, perdeu"
100,000 customers returned for a new purchase, increasing revenue by 11%
“É uma solução vantajosa para o cliente e um motivo claro para que ele volte às lojas em um curto espaço de tempo”
Giftback was responsible for 12% of sales, recovering 20,000 customers, in 2023
“Fomos uma das primeiras empresas a implementar o CRMBonus em todas as lojas. O processo foi fácil, rápido e efetivo.”
R$ 15 million in incremental revenue between January and August 2024
“Você cria um relacionamento mais estreito com o seu cliente; antigamente a gente não tinha tantas ferramentas estruturadas para atuar nisso”
Give the play
Solutions in action
Success story: FOM reaches R$980,000 in incremental revenue in 2024
Discover how FOM strengthened loyalty and boosted sales in the comfort market with CRMbonus
To go deeper
Insights, trends, and content
Como integrar serviços financeiros ao dia a dia dos clientes
Do crédito na loja a empréstimos, seguros e contas digitais, incorporar serviços financeiros traz grandes vantagens para o varejo
Talk to an expert
FAQs
What is Giftback and how does it work?
What is Giftback and how does it work? CRMbonus's Giftback is a loyalty solution that rewards customers with bonuses to be used for future purchases at the same brand where that bonus was generated. After finalizing a purchase, the customer receives a return amount, which can be used within a period determined by the brand in question.
What are the benefits of Giftback for my business?
Giftback increases the recurrence of purchases, improves the average ticket and builds customer loyalty. In addition, it encourages new purchases without compromising the profit margin, since customers spend, on average, more than the amount of the bonus received.
Does Giftback replace traditional cashback?
No. While cashback can be redeemed for cash or used at different stores, Giftback is unique to your brand, encouraging repurchases and increasing customers' Lifetime Value (LTV).
How does the customer receive and use Giftback?
After the purchase, the customer enters the cell phone and receives an SMS or WhatsApp notifying the available balance. He can redeem the bonus on the next purchase within the stipulated deadline.
Can Giftback be customized for my store?
Yes! You can define bonus percentage, expiration date, activation rules, and customer segmentation, creating strategies aligned with the profile of your audience and your sales objectives.
Can Giftback be used in physical stores and e-commerce?
Yes! CRMbonus offers full integration between physical and digital stores, ensuring an omnichannel experience for customers.
How to track the Giftback results?
CRMbonus provides complete reports and dashboards in real time, allowing you to monitor membership, conversion, and impact on billing. So you can adjust strategies to maximize results.
How much does it cost to implement Giftback in my store?
CRMbonus operates on the cost-per-bonus model generated, with no fixed cost or initial fee, making the solution accessible and scalable.
Does Giftback work for all retail segments?
Yes! It is already used successfully by fashion, cosmetics, footwear, home & decoration brands, supermarkets, pharmacies and other retail segments.
How do I implement Giftback in my store?
Get in touch with the CRMbonus team and see how to get started quickly and hassle-free. Our technology is already integrated with the main payment systems and e-commerce platforms in the market.
What are the expected results when deploying Giftback?
Increased repurchase rate — Giftback encourages customers to return to your store to use the bonus generated, increasing the recurrence of purchases.
Growth in the average ticket — Consumers tend to spend more than the amount of the bonus received, increasing the average amount per transaction.
Building customer loyalty and reducing churn — Offering personalized benefits improves the consumer experience and strengthens the relationship with the brand.
Converting anonymous customers into active buyers — Giftback identifies and engages new consumers, optimizing the buying journey.
Increase in overall revenue — With more recurring purchases and greater engagement, the impact on sales is direct and measurable.
Generating additional revenue with Retail Media — Integration with Retail Media strategies allows brands to monetize their customer base with segmented offers.