About us

CRMBonus is a platform that uses data and artificial intelligence to maximize the relationships between companies and their customers, transforming each interaction into more value generation for all parties involved: growth for businesses and happiness for consumers.

Founded in 2018 with the launch of Giftback, an intelligent and efficient retention solution for retail, today CRMBonus supports companies of all sizes and sectors in attracting and engaging customers through two additional solution avenues: Vale Bonus and CRM Ads.

CRMBonus now has over 350 specialists split between São Paulo and Joinville and has raised R$ 280 million from some of the most respected venture capital investment funds, such as Softbank, Riverwood, Igah, and Volpe.

about-crmbonus

Our Investors

Our story

CRMBonus was founded in 2018 when Alexandre Zolko, Luiz Guedes, and Eduardo Vieira joined forces to solve a problem for TVZ, a women's fashion brand created by Alexandre's family. The brand had a successful loyalty program, and the challenge at the time was to determine which customers were actually informed about this program in the stores.

The solution was to create a system that would assign the program's benefits to the customers' phone numbers instead of their CPF (Brazilian Individual Taxpayer Registry), with validation via a PIN. This ensured that customers would be notified via SMS about their benefits in the program, and it also gave the company the ability to measure how many customers were being informed about the program based on the number of PINs issued. The solution was named Giftback.

With the metrics generated by Giftback, the company's leadership began working to improve the percentage of informed customers. When this number surpassed 70%, the magic started to happen: the network's stores began to grow significantly more.

Giftback was working efficiently, and it was time to offer the solution to other brands - with the promise of increasing retailers' sales by 10 to 20% within 100 days or not charging anything, CRMBonus rapidly gained market share and in just a few years, dominated the category, reaching thousands of companies as customers.

In 2021, three years after the creation of Giftback, CRMBonus was valued at R$ 1 billion following a Series A funding round led by Softbank, Riverwood Capital, Igah Ventures, and Volpe Capital.

CRMBonus has since been working to create more solutions and products: Today, it is a powerful platform that uses data and artificial intelligence to maximize the relationships between companies and their customers, transforming each interaction into more value generation and supporting companies of all sizes and sectors in attracting, engaging, and retaining customers.

SLA de 3 minutos
Quem somos

Somos a maior plataforma de Giftback do mundo para o varejo físico e on-line

Nascemos para atender a necessidade de uma marca de varejo e vestuário feminino do nosso fundador.

O sucesso foi instantâneo, e em abril de 2018 lançamos nossos serviços ao mercado.

Hoje somos a maior plataforma de CRM e Giftback do Mundo, tanto para o varejo físico quanto para o online, com um SLA de suporte garantido de até 3min.

+ 30 MIL LOJAS

VENDEM MAIS

+ 1800 MARCAS

DE SUCESSO

+ 100 MILHÕES

BONIFICAÇÕES

OUR
MISSION

Contribute to the growth of the largest companies in Brazil.

Our objective is to increase the profitability of companies, diluting their fixed costs through the real sales increase that we generate.

OUR
VISION

To be the largest CRM loyalty and consulting platform in Brazil.

Contribute to the growth of Brazilian GDP by at least 0.1% in the coming years.

OUR
VALUES

Sense of ownership: To serve our clients as if we were business owners.

Sense of urgency: Practicing the best support available in the market.

SLA < 3 minutes

Who are we?

Key People

Alexandre Zolko
CEO & Founder
Luiz Fernando Dias Guedes
COO & Co-founder
Eduardo Vieira
CTO & Co-founder
Guilherme Cervieri
CFO, M&A & IR