How to prepare your sales team for digital

When it comes to boosting sales with the ease that the digital world offers, some points become fundamental and deserve special attention. Putting your products available in the hands of your customer through structured sales materials, with quality images - and without leaving them waiting, are decisive, for example.

To achieve an excellent relationship with your customers, it is important that your sales team is equipped with catalogs and images of the products to be worked on.

It is also important that they are guided by active actions in the brand, what are the instructions for each campaign and how to engage with customers.

Structured sales material (PDF's or previously selected images) makes the process more productive and the relationship with the customer more professional. Our suggestion to start is to create folders in Google Drive, for example, with active campaigns - example (summer 2022 release, sale 30% off December). Thus, your entire team can access what is available in real time.

Tip: avoid having each seller take photos of the products on their own cell phone. Often quality is compromised and the customer experience is affected. Guide your team to use, in these cases, photos from the brand's Instagram or e-commerce.