Unprecedented achievement: Kopenhagen celebrates the best Easter in its history in 2023

Owner of two of the largest chocolate brands in the country, Kopenhagen and Brasil Cacau, the CRM group used the Seller Agenda solution, a CRM 360 product, to achieve an unprecedented achievement in the company in 2023: the best Easter ever, empowering physical store sellers for relationships via WhatsApp with new records achieved and no less than 3 million consumers activated in a personalized and humanized way.

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Who is Kopenhagen?

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It is known - and recognized - throughout the country as the chocolate brand that has been synonymous with absolute quality for over 95 years.

Not by chance, the group of which it belongs reached the mark of more than R$1.5 billion in sales and has a history of more than 35 years in franchising, with more than 1000 points of sale, and a presence in 27 Brazilian states.

In addition, it has a portfolio with more than 200 products and a renowned coffee shop, which has become one of the best addresses to drink a good espresso, catch up on the conversation and, of course, eat first-class chocolate.

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Kopenhagen Challenges

- Bring more buying potential through WhatsApp

- End the idleness of the store team

- Standardize WhatsApp contacts with personalized messages and control

Of results

- Increase customer loyalty with relationships at the right time and with the right message

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Solution found by CRMbonus:

Seller schedule by CRM360

Faced with the challenges presented, Kopenhagen found in the Seller Agenda solution, a CRM 360 product, the right and complete solution to empower its seller and connect them with their customers in a professional way through intelligent journeys.

With an app designed especially for the retail seller, the Kopenhagen store team literally had clear schedules in their hands for effective and efficient communication with their customers. Intelligent segmentations improved the relationship, transforming conversations into stimuli to reduce repurchase time and increase the company's relationship with a decentralized CRM in the hands of each seller.

The solution was so successful that in 2023 the CRM group achieved the unprecedented achievement of having achieved the best Easter of all time, with no less than 3 million active consumers.

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Benefits:

-Automated seller's customer portfolio

-Real-time indicators about contacted customers and influenced sales - store to store, seller to seller

-Personalized post-purchase journeys

-History of sales on and offline with the customer journey

-Unified information: medium ticket, products and store

preferred shopping option.

-Suggested messages with advanced segmentations and predefined texts

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